The smiling dead, or, on the empirical impossibility of Thai zombies

Only five out of all theatrically released Thai horror films before 2014 can be said to feature zombies at all and even then the identity of the creatures in question is not always consistent with what the international horror audiences have come to expect of a zombie icon. This begs the question as to why filmmakers in Thailand refuse to see zombie films as particularly frightening fantasies worthy of investment. It cannot be said that the local horror-film industry is diffident toward the monstrous or the uncanny, as indeed the typical horror film is almost completely dedicated to supernatural plots. Nor can it be said that the larger Thai film industry has but a small regard for the horror genre, as the Thai movie audience’s almost insatiable love of horror has convinced financial backers that horror films are a safe investment. Why, then, are Western-style zombies so rarely able to shuffle their way into the pantheon of Thai cinematic monsters?